I was recently contacted via email by a journalist writing a story about the whole fireyourcoach.com web site phenomenon. He had a couple of questions about this blog, asking if I was the original webmaster of fireronzook.com. I told him the truth which was, no. As I clearly state in the first post of this blog, this is a tribute to the original fireronzook.com site. Anyway I exchanged a couple of emails with the guy and he didn't even mention this blog in his piece. Oh well. I thought there was an interesting angle there but apparently not. Anyway, read the article and enjoy. Fact is that none of these other sites that has popped up has been as a big a success or had such a lasting impact as the original FRZ. Often imitated but never duplicated.